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How to become a seller on Snapdeal – Registration, Login, Benefits etc

Updated on: 10 Aug, 2023 01:24 PM

Snapdeal, started by Delhi based duo, Kunal Bahl and Rohit Bansal in 2010 provides a stellar opportunity to people who want to start their businesses at a low cost. It is ranked amongst the top e-commerce sites of India where the number of buyers and sellers keep growing with every passing day.

Snapdeal is a popular option amongst sellers across the country. It comes with several benefits like no setting cost, seller friendly policies, low sales commissions, and various cataloging and marketing features.

  • Offers easy loans
    Snapdeal provides easy funding to help your business grow without any guarantors or collateral.
  • Analytics to help you achieve business growth.
    Through the Snapdeal inbuilt system, it calculates and identifies the trends for business. This helps them to stay in the competition and gain knowledge about the current scenario. This knowledge helps them in improving their operational efficiency by making educated decisions.
  • Promotions and marketing support
    Snapdeal runs high decibel marketing campaigns to ensure that your products are highlighted and customers are able to access them.
  • Ads to increase sales
    There is a possibility that your business might grow 5 folds along with exceptional returns on your investment through Snapdeal Ads. With the Ads being displayed at multiple forums, your product might have higher visibility.

Pros of becoming a seller at Snapdeal

  • No setting up expenditure
    Snapdeal charges zero money for starting your business as a seller. Even the registration is free of cost which is unlike a physical store where you pay rent/money for land, setting up store cost along with decorations.
  • Wider Customer Reach
    Sellers gets the advantage of the wide base that Snapdeal has to offer. Through this, sellers get a large geographical area and customers across the country to sell their products. Since the website can be accessed from anywhere, delivery areas have increased with 3000+ cities and towns.
  • Work from anywhere
    To maintain profit levels of a firm, the businessman is expected to work long hours all throughout the week. This restricts all the leisure time that the man could get. Through Snapdeal's Seller Panel and Seller Zone Mobile App, you can keep a tab on your online business from anywhere.You can manage your Snapdeal online shop through your laptop, Smartphone from anywhere in the world. Snapdeal allows you to keep track of your business irrespective of anything.
  • Instant money
    Snapdeal has an instant money policy which means seller need not wait for the money to be credited in his account.

Number of registrations on Snapdeal

As per the data released in 2014, Snapdeal has around 3,00,000 sellers selling over 3 crore products distributed and categorised under 800+ options. These products are an accumulation of over 1,25,000 brands from different localities, states, and countries. Additionally, Snapdeal covers around 6000 places across the country making it accessible. has a wide base covering around 6000 places across the country.

Snapdeal had taken over Freecharge for $400 million in April 2015. However, they resold the digital payment portal to Axis bank at a price lower by 90%.

Journey of Snapdeal

Snapdeal expected revenues of about $83 million (Rs. 600 crores) in the year 2012-2013. During the fiscal year 2013-14, the expected sale of the products was computed over $280 million (Rs. 2,000 crores) from the Snapdeal platform. This figure was computed according to the past year sales and the increasing popularity of this e-commerce. Snapdeal reached a milestone after achieving the target of 1000 sellers with sales crossing 1 crore in June 2014. Snapdeal led by Jasper Infotech Private Limited registered a growth of 56% in revenues and made a jump for Rs. 933 crores to Rs. 1,457 crores. But by March 2016, the company saw an increase in the loss percentage by 150% from Rs. 1,328 crore. By the end of the financial year 2017, Snapdeal again registered a drop of 40% in revenues and came down to Rs. 903 crores.

How to become a Seller?

Becoming a seller at Snapdeal is easy and can be done quickly. Go through the section below to know everything related to being a seller at Snapdeal.

Eligibility Criteria:

  • Any Indian can become the seller at Snapdeal by providing relevant documents like PAN GSTIN, Aadhar Card, catalog etc.
  • If an individual is unable to establish a business on his own, then he can get into a partnership with others to establish Private Limited Company. However, to register the company with Snapdeal, you will need to get it registered with the Ministry of Corporate Affairs and get the registration certificate. Once you have got the registration certificate, you can easily register yourself at Snapdeal as a seller.
  • If an individual person wants to register a company and enjoy the benefits of limited liability, then you can get your business registered as a One Person Company (OPC).

Documents required for Registration

  • GST Registration:
    As per the Indian Government declaration, all businesses selling goods on any e-commerce platform needs to be registered under GST irrespective of their turnover. This development has been into effect since 1st April, 2017.
  • PAN Card
    For an individual, only a copy of the PAN card is required for the registration as a seller at Snapdeal. However, a firm's PAN card is required for a one-person company, a private limited company, and for a private limited or a limited liability partnership.

A step-by-step guide on becoming a seller at Snapdeal

Once you are ready with the documents mentioned above, you can proceed with the registration process:

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CA Abhishek Soni
CA Abhishek Soni

Abhishek Soni is a Chartered Accountant by profession & entrepreneur by passion. He is the co-founder & CEO of Tax2win is amongst the top 25 emerging startups of Asia and authorized ERI by the Income Tax Department. In the past, he worked in EY and comes with wide industry experience from telecom, retail to manufacturing to entertainment where he has handled various national and international assignments.