Tax Troubles? We've Got You Covered!
Tax Advisory Services
Get Expert Consultation Now!
  • 2500 Cr. Saved Already!
  • Trusted by 1 Million+
  • 10+ Yr. of Industry Experience
Tax Advisor

White Revolution - Definition & Advantages of White Revolution | What is the White Revolution?

Following the success of India's green revolution, the government launched "Operation Flood," which led to a white revolution in the country with the ambitious goal of making India the world's largest milk producer.


What is Indian White Revolution?

The White Revolution was a program launched in the 1970s by Dr Verghese Kurien who is the founder of Amul. The Indian White Revolution, popularly known as Operation Flood, was a highly effective dairy development initiative that took place in India between 1970 and 1996. Spearheaded by the National Dairy Development Board (NDDB), this program was designed to augment milk production and enhance dairy farming methods across the country. The impact of the White Revolution was remarkable, as it transformed India from a milk-deficient nation into the largest milk producer globally, making it a significant achievement in the field of agricultural development.


How Does White Revolution Work?

This movement focused on improving dairy farming practices like increasing milk production and empowering farmers through cooperative organisations. The government provided farmers with subsidies, loans, and technical help to do this. The government also established a network of cooperative dairies. Using diaries can process and distribute milk.

The White Revolution was successful in increasing milk production in India. In six years, milk production increased by 50%. This increase in production helped to improve the lives of many Indian farmers and their families. It also boosted the economy of India as a whole.

The fundamental principles of the White Revolution revolve around three pillars: technology, organization, and economics. Let's delve deeper into each of these pillars and how they contribute to sustainable agriculture.

  1. Technology: Technology plays a pivotal role in enhancing agricultural productivity while minimizing the environmental impact. The White Revolution emphasizes the adoption of modern technologies such as improved livestock breeds, scientific feeding practices, and advanced veterinary care. It also highlights the use of technology for efficient milk collection, processing, and marketing. These technological advancements not only enhance the quality and quantity of milk production but also reduce resource wastage, minimize the use of harmful chemicals, and promote sustainable waste management practices.

  2. Organization: The White Revolution underscores the formation of farmer cooperatives and other organized groups to empower farmers and foster collective decision-making. These organizations assist farmers in accessing credit, insurance, and other resources, negotiating better prices for their produce, and gaining a stronger voice in policy-making. By promoting cooperative farming, the White Revolution instills a sense of community ownership, shared responsibility, and mutual support among farmers, leading to sustainable farming practices and improved livelihoods.

  3. Economics: Sustainable agriculture necessitates a fair and inclusive economic system that ensures farmers receive a reasonable share of the value of their produce. The White Revolution focuses on creating a market-driven approach, where farmers receive fair prices for their milk and have access to transparent pricing mechanisms. This enables farmers to earn a decent income, encourages investment in farming practices, and promotes economic sustainability.

The impact of the White Revolution on agriculture and rural livelihoods has been momentous. In India, it resulted in a fourfold increase in milk production within three decades, making India the largest milk producer in the world. The success of the White Revolution also led to the establishment of a robust dairy industry that contributes significantly to the country's economy and generates employment opportunities.


Benefits of the White Revolution

The Green Revolution of the 1970s increased agricultural production worldwide. But, it did not do much for India. The country continued to rely on traditional farming methods. It was not very efficient. To increase food production, the Indian government launched the Revolution in the early 1970s.

The Revolution was a series of government initiatives. It aims to increase milk production in India. The initiative was successful. India soon became the world’s largest milk producer. The increased milk production helped to improve the diets of millions of Indians. It also led to an increase in employment opportunities in the agricultural sector.



The White Revolution was a huge success in India. It led to a significant increase in milk production. It has also changed the economy, with more money going into rural areas. The White Revolution has some disadvantages, such as the increased reliance on chemicals and its favouritism towards large-scale farmers. Still, it has been successful in achieving its goals.